Impact of Ecommerce on Consumers and Small Firms Salvatore Zappala

ISBN: 9780754681229

Published: September 28th 2006

ebook

280 pages


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Impact of Ecommerce on Consumers and Small Firms  by  Salvatore Zappala

Impact of Ecommerce on Consumers and Small Firms by Salvatore Zappala
September 28th 2006 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 280 pages | ISBN: 9780754681229 | 8.46 Mb

This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms- the use of ICT applications to support marketing and salesMoreThis publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms- the use of ICT applications to support marketing and sales transactions- and the factors that influence consumers online purchasing decisions.



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